Online-Markenschutz

Brand Protection Software

Talisman, Incopro’s online brand protection platform is revolutionising the way that businesses protect their brand and the ecommerce experience for their customers.

Now, rather than costly and inefficient manual searches, our online brand protection platform can scrape the internet for brand infringement and IP infringement and present the information that presents the biggest threats to your brand, so you are able to act efficiently, ensuring you don’t suffer loss of revenue, reputation or customer trust.

Customers have expectations when they purchase goods online, and it is the brand’s responsibility to provide them with the experience they expect. Recent Incopro research showed that 66% of respondents who had purchased a counterfeit good within the last 12 months lost trust in the brand.

Data-driven brand protection software

Talisman, our online brand protection software is the frontline defence in your fight against infringers. It finds, prioritizes and eliminates online brand infringement and IP infringement. Effective online brand protection can prevent:

  • entgangene Umsätze,
  • Markenverwässerung,
  • Markenmissbrauch,
  • Verlust der Exklusivität und
  • Schäden für den Ruf Ihres Unternehmens.

A global approach to protecting your brand online

Talisman durchsucht das internet mit hilfe von maschinellem lernen, um schädigende bedrohungen für ihre marke aufzuspüren.

Find brand infringement on marketplaces, social media, websites, 3D printing sites, app stores, mobile apps and paid search.

Identify infringements in over 20 languages and unearth threats in images using industry-leading image detection technology.

With leading online brand protection, over 95% of all IP infringements are taken down without any further escalation action required.

Clustering intelligence for IP infringement

Clustering is the technique of utilising over 20 different data points and automatically connecting infringements to one another across platforms and other channels to uncover counterfeit networks. This reveals the size and scale of the issue and once identified allows for enforcements at scale to eradicate at once, allowing you to protect your brand effectively.

A brand protection solution for all sectors

Every business in every sector, from SMEs to global leaders, needs to protect their brand online. We work with some of the world’s leading brands across all industries, including:

  • Mode und Luxusgüter
  • Sport
  • Medien und Entertainment
  • Konsumgüter
  • Technologie und Software
  • Industrie und Autoindustrie
  • Gesundheit und Arzneimittel
  • Onlinehändler und -marktplätze
  • Lebensmittel und Getränke

Erfahren Sie mehr über den Online-Markenschutz

Das sagen unsere Kunden über Talisman

„Talisman ist ein erstklassiges System für den Onlinekampf gegen Fälschungen. Ich habe mir andere Systeme angesehen und Talisman ist das Beste. Ich spreche nicht häufig ein Lob aus, aber hier ist es wohlverdient.“

Director of Intellectual Property & Assistant General Counsel, multinationaler Spielzeughersteller